I had a recent email exchange in which a customer was looking for guidance in developing data models for master data entities used across multiple business functions and domains. One of the motivating factors was the desire for evolving a “golden record” (a term that makes me bristle each time I hear it, by the way) for each master entity type – a golden customer record, a golden product record, etc. I expressed my concern about two things: attempting to create a model intended to represent a s...