Embarcadero Technologies is teaming up with the Association of Software Professionals to bring you Jessica Dewell of Red Direction. Calling all owners, founders, CEOs, and all leaders whose company has products for sale right now! You will receive actionable and immediately useful information to review, evaluate, and evolve your product catalog to stay competitive…and profitable. When you finally figured out how to make your products fly into the hands of customers that want it … something cha...

I'm not a software developer, but after seeing BeaconFence in action I'd like to learn.   My background is design, business and marketing, and amazingly BeaconFence embodies each of these areas. There is a real design element to creating a map and layout of a floor plan and then seeing it in scale in your IDE. Defining the ultimate beacon locations to create zones and paths is pure design zen. Through BeaconFence I can see incredible opportunity for a ...

Ron Huizenga, ER/Studio Product Manager, gave an interview on SSWUGtv to discuss data architecture challenges that impact us all as data professionals. These key challenges include: New methodologies Big data Multiple diverse data sources Data quality Business focus on usage of the data With many different variables and moving parts, today’s data environments required a dedicated process to manage them effectively. The best approach is still to define a design up front to ensure you ha...

Sometimes you need to face the inevitable: the tool selected years ago is not the one you need for the future. Have you been struggling with complicated modeling tasks or outdated tools? Are your data models getting too big to handle? We’ve heard from a lot of customers recently who have been frustrated with their old data modeling tools, for multiple reasons such as: Lack of functionality Lack of support Lack of a future roadmap Embarcadero is committed to enabling our users to adapt to...

I feel very privileged! Tomorrow at three different time slots I'm going to present online my "RAD in Action" webinar "FireMonkey FM2 Ready for Multiplatform Business"! It lasts for about 65 minutes and is all about live demonstrations of using Delphi XE3 and C++Builder XE3 for creating different kinds of business applications with FireMonkey FM2. There are three demos that I'm building from scratch live plus a whitepaper and code samples. In the first step by step demo I'm building a native ...

Rework, by Jason Fried and David Heinemeier Hansson, cannot accurately be described as the "sequel" to the first book to come out of 37 Signals, Getting Real. As a significant percentage of the book seems to be word for word identical to text in Getting Real, I think it's more of a "remix." Getting Real focused on creating marketable web software, whereas Rework changes the focus ever so slightly to growing a business around marketable web software. If you've read Getting Real (you can sample...

In gardening, a hedge is a line of shrubs which forms a barrier between two areas. In finance, a hedge is a risk management strategy based on making investments or business plans in such a way that a loss in one area of the portfolio will be balanced by a gain in another area of the portfolio. For example, Southwest Airlines correctly predicted, a few years ago, that the price of jet fuel was going to rise dramatically. Normally, this would hurt their business. However, they used this prediction...