Webinar: Overcoming Monetization Challenges Using Licensing

Posted by on in Blogs

Embarcadero Technologies is teaming up with the Association of Software Professionals to bring you Jessica Dewell of Red Direction.

ASP and Red DirectionCalling all owners, founders, CEOs, and all leaders whose company has products for sale right now! You will receive actionable and immediately useful information to review, evaluate, and evolve your product catalog to stay competitive…and profitable.

When you finally figured out how to make your products fly into the hands of customers that want it … something changed, and what worked before no longer does. A very important, and often overlooked place to start is with the product catalog. 

This webinar will break down one of three pillars that every commercial software publisher faces today around monetization: trends of the marketplace that will illuminate THE products to monetize today for maximum profit. This webinar is for you if you are experiencing:

  • Declining sales or not enough sales for ALL products.
  • Having a product for everybody, but everyone isn’t finding (or buying) the product.
  • Many distribution channels with mediocre results.

When we know we have a product that everyone can use, it’s easy to start to include many features to satisfy growing markets. The counter intuitive (and most profitable path) gets more results: look at the solution our product offers and why it’s different. Embrace the difference and use that to reach the people whose work and lives will be made a bit easier when they become one of your customers. The laser focus of believing in YOUR company’s solution presents a lens to use for the necessary critical thinking to say YES to THE right products, marketing, and placement. 

What you will learn: 

  • How to think critically and make tough calls about your product catalog to maximize monetization options.
  • Ways to look at products and where gaps/problems exist and use the information to prioritize the product catalog to make the most of monetization options chosen.
  • How to read the pulse of what’s happening with your products. And apply the same principles to similar products across the industry.

[Register Now]

This webinar is available 3 times. Register once and attend the time that works best for you.

  • Wed, Dec 14, 2016 9:30 AM - 10:30 AM PST
  • Wed, Dec 14, 2016 2:30 PM - 3:30 PM PST
  • Wed, Dec 14, 2016 5:30 PM - 6:30 PM PST

After registering, you will receive a confirmation email containing information about joining the webinar.

Association of Software ProfessionalsThe Association of Software Professionals (ASP) is a professional trade association of software developers who are creating and marketing leading-edge applications. As part of the community, you will learn from other successful developers of desktop and laptop programs, software as a service (SaaS) applications, cloud computing, and mobile apps. Our community of members share their experiences of mastering the most promising technologies, benefiting from new marketing strategies, and working through the business challenges all developers face.

Jessica Dewell

Founders and executives work with Jessica Dewell, a Business Activist, to advance strategies that connect all business initiatives happening at any given time. This clarity provides structure to set priorities on multiple projects across different teams focused on profitable and sustainable results

Dewell’s keen perceptions cultivate strong and transparent working relationships among a company’s management team, allowing open communication about the measurement of financial, programmatic, and impact performance.

Such proactive approaches serve to instill thoughtful short- and long-term decision-making at every level of your organization. These abilities enhance employee independence, engagement and work satisfaction, further maximizing procedural time and energy. Collaborating with company leaders to discover optimal processes for their businesses, Dewell’s Act to PLAN method fosters a mindset feeding intellectual curiosity, flexibility, and autonomy. She enables founders, executives and other decision-makers to be accountable and to take initiative. 

Jessica Dewell is Founder of Red Direction, Founder of Infusion Principle, and advisor to Hope For the Flowers. She also hosts Voice of Bold Business Radio. Previously, Jessica was Co-Founder RegNow, Director of Shareware/ISV at Digital River, ASP Secretary, ASP President, ASP Board Member, ASP Chairman of the Board. 

She is an Association of Software Professionals Hall-of-Fame Inductee, Named NAPW Woman of the Year, member of Girl Scouts of America, and VP of Programs for Business and Professional Women of Boulder.

Red DirectionDewell has over 20 years’ experience in business development strategy. She stresses the value of resources – time, money, assets, people – both overlooked and underutilized in the daily juggling of tasks and responsibilities.


  • Rahul Yadav
    Rahul Yadav Monday, 22 January 2018

    Thanks for sharing nice one.

  • essay writing  S27491
    essay writing S27491 Monday, 12 December 2016

    This is my first time i visit here. . exposed such a variety of charming stuff in your blog Truly its strange piece of writing.this is a good website.it is very
    helpful for me .thank you for sharing this information.

  • Jim McKeeth
    Jim McKeeth Saturday, 10 December 2016

    Join the webinar and ask Jessica.

  • Joseph M8109
    Joseph M8109 Tuesday, 6 December 2016

    Isn't it licensing that has led to massive monetization challenges in the software field in the first place - specifically, open source licensing?

    The reality is that today most of the software people use is either open source or free for personal use:


  • Please login first in order for you to submit comments
  • Page :
  • 1

Check out more tips and tricks in this development video: