Webinar Replay: Introducing RAD Server - Walk Through an example Real World Scenario in Creating a Modern Retail Customer Experience Solution

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This webinar introduces you to our new product of the Embarcadero portfolio - RAD Server. RAD Server provides you the perfect back end for your Delphi and C++ apps, without breaking your bank. RAD Server allows you to create Enterprise class applications without the Enterprise class costs!

During this webinar we show you how to develop and deploy a real world Customer Retail application. The client app will run on smartphones and the server side will execute on IIS production servers on premises and on Amazon EC2 (you can also host a RAD Server application on Microsoft Azure and other cloud servers).

The app allows customers to look up price and descriptions of products in the store using product barcodes and keying in product SKUs. The app also enhances the customer experience and facilitate marketing programs by lighting up an end-cap product display as the customer nears a target product. The app can also send sale prices to the customer via push notifications when customer enters the store or is near a relevant sale item.

You will see how to use RAD Studio 10.1 Berlin and RAD Server to:

  • Design and implement the smartphone client application
  • Define and build the Back-end REST APIs
  • Connect the Back-end to RDBMS & Cloud services
  • Create an IoT Edge Service to control the End-Cap light
  • Use Beacons for indoor location tracking in retail zones
  • Integrate push notifications
  • Add users and devices
  • Deploy the back-end to an on premise production server and to Amazon
  • Gather and report API usage and statistics

Note: this webinar is the RAD Server launch and quick walk through presentation. We will have a follow on deep dive webinar on Thursday June 16 (stay tuned for the registration link) to show even more architecture, source code, project and deployment details in action. After that follow-on deeper dive webinar, we will make the complete department store application project source code available.


Webinar Replay 

The webinar replay is available on the EmbarcaderTechNet YouTube channel at https://www.youtube.com/watch?v=mp0YTzb6C1w

Total Duration: 1 hour and 36 minutes and 36 seconds. Q&A Starts at 50 minutes and 49 seconds

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Information, Resources and Links


Slide Deck for this Webinar: http://www.slideshare.net/embarcaderotechnet/embarcadero-rad-server-launch-webinar


RAD Server Product Page - https://www.embarcadero.com/products/rad-server

Note: RAD Server requires RAD Studio, C++Builder or Delphi 10.1 Berlin or newer.


ThingConnect - http://docwiki.embarcadero.com/IoT/en/ThingConnect

ThingConnect Z-Wave - http://docwiki.embarcadero.com/IoT/en/ThingConnect#Z-Wave

ThingConnect Devices - http://docwiki.embarcadero.com/IoT/en/ThingConnect_Devices

Working with ThingConnect Devices - http://docwiki.embarcadero.com/IoT/en/Working_with_ThingConnect_Devices



ThingPoint Overview - http://docwiki.embarcadero.com/RADStudio/Berlin/en/ThingPoints_Overview

Developing a ThingPoint Application with RAD Server - http://docwiki.embarcadero.com/RADStudio/Berlin/en/Developing_a_ThingPoint_Application_with_EMS


Implementing a Simple ThingPoint Application - http://docwiki.embarcadero.com/RADStudio/Berlin/en/Implementing_a_Simple_ThingPoint_Application




Gold User, Rank: 1, Points: 2466
David Intersimone (known to many as David I.) is a passionate and innovative software industry veteran-often referred to as a developer icon-who extols and educates the world on Embarcadero developer tools. He shares his visions as an active member of the industry speaking circuit and is tapped as an expert source by the media. He is a long-standing champion of architects, developers and database professionals and works to ensure that their needs are folded into Embarcadero's strategic product plans. David holds a bachelor's degree in computer science from California Polytechnic State University at San Luis Obispo, California.


  • DavidI
    DavidI Friday, 10 June 2016

    As we said during the launch webinar, we are still working on the final demo projects. This was the RAD Server launch with overview demos. Our follow up webinar, RAD Server Deep Dive is Thursday June 16, 2016 at the same 6am, 11am and 5pm times. Come join us to see more of the demo technology and solution in action. Then I will package up the demo and provide the link to it.

  • coolday
    coolday Monday, 23 May 2016

    Where I can find demos from this webinar ?

  • Daniel Liljeberg
    Daniel Liljeberg Friday, 10 June 2016

    I second this question. Interesting with almost a month and no reply to the question.

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