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Embarcadero Announces Dedicated Developer Strategy

Posted by DavidI on Wednesday, 9 March 2016 in Programming

Embarcadero Announces Dedicated Developer Strategy

Leading Delphi and C++ tool provider to focus efforts exclusively on application developers

March 09, 2016 09:00 AM Eastern Standard Time

AUSTIN, Texas--(BUSINESS WIRE)--Embarcadero Technologies (recently acquired by IDERA), a leading provider of software solutions for application development, today announced it is now exclusively focused on the developer tools market. The company will continue to build on its legacy in Delphi and C++, dedicating all of its product and engineering resources to support developers who build and maintain the world’s most critical enterprise applications.

“When IDERA acquired Embarcadero, we communicated our commitment to the developer tools business”

Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero’s award-winning Delphi and C++ tools for their stability and scalability. With the company’s renewed focus, Embarcadero will be able to delve deeper into the needs of elite developers who trust in these languages -- and broaden the community of expertise within which these professionals learn and work.

“When IDERA acquired Embarcadero, we communicated our commitment to the developer tools business,” said Atanas Popov, general manager at Embarcadero Technologies. “This is another step that reinforces our strategy. We look forward to continuing to invest in the future of our products used by many thousands of developers across the world.”

Embarcadero plans to intensify its product focus on quality, first-user experience and installation, while providing additional flexibility and time savings for developers. Upcoming product enhancements include extended Internet of Things (IoT) connectivity that turn off-the-shelf and custom IoT smart devices, sensors and wearables into easy-to-use API components. The company is also planning to introduce FireUI App Preview, allowing forms previews on any mobile or desktop target, and a number of new native control components for cross-platform development.

“Our renewed focus on delivering enterprise-centric application development tools will help our community of elite developers solve problems and innovate faster than ever,” said David Intersimone, chief evangelist at Embarcadero Technologies. “After more than 30 years of continuous tools innovation, we are shifting into high gear to help our worldwide customers achieve even greater levels of success.”

About Embarcadero

Embarcadero tools are built for elite developers who build and maintain the world’s most critical applications. Our customers choose Embarcadero because we are the champion of developers, and our tools help them build more secure and scalable enterprise applications faster than any others on the market. In fact, ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero’s award-winning products. To learn more, visit www.embarcadero.com.

About DavidI

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David Intersimone (known to many as David I.) is a passionate and innovative software industry veteran-often referred to as a developer icon-who extols and educates the world on Embarcadero developer tools. He shares his visions as an active member of the industry speaking circuit and is tapped as an expert source by the media. He is a long-standing champion of architects, developers and database professionals and works to ensure that their needs are folded into Embarcadero's strategic product plans. David holds a bachelor's degree in computer science from California Polytechnic State University at San Luis Obispo, California.

Comments

HTMLValidator.com Wednesday, 23 March 2016

Also, I hope Embarcadero fixes their system as I had to create a new account with a new email address to post this because the system would not let me log in and would not email me a recovery link when I tried the "forgot password" (it said "Reset password failed: Invalid email address"), yet when I tried to register for a new account with that same email address it said it already existed and to check my email yet nothing came through. Doesn't make any sense and now I might have an account in limbo I can't access with a new account that I didn't want to create... and there was no easy way to contact anyone (a REAL person) about this problem.
HTMLValidator.com Wednesday, 23 March 2016

I hope this bodes well for small software developers that work from home and don't have "enterprise" budgets. It seems Embarcadero has abandoned the small guys.
Felipe de Jesus P10004 Thursday, 10 March 2016

Congratulations!, Keep going, And the Getit tool is amazing, something that I ever wanted, but it would be nice if the embarcadero component set should be on it for purchasing on demand.
There is tool that i miss and is very important, BOLD later transformed into ECO and then forgot it in time, I suggest to bring it back, a rebirth with datasnap integration it will be a killer feature. Cheers
Andrew Z9993 Thursday, 10 March 2016

We're all worried about the left of Allen Bauer, this is an end of a era for Delphi. What we should expect when the chief scientist with moren than 24 years of history in the product leaves the company?
DavidI Thursday, 10 March 2016

we have great teams of senior architects and engineers working on Delphi, C++Builder and RAD Studio. We can't always keep employees from going to much larger companies like Microsoft, Google and Apple. I can tell you that we are moving forward, just as we have done for years and years regardless of who leaves our teams. We wish them well and we keep moving forward fast.
Wilfred Oluoch Wednesday, 9 March 2016

I am happy to see this renewed focus on development tools. At the same time, I would like to see a revamped "Database Desktop" style tool that works with Interbase/SQLite and other dbs as well as it did with Paradox back in the day. Or the integration of such functionality into the IDE itself. RAD Studio is still the best choice for me and I love Delphi.
DavidI Thursday, 31 March 2016

There is a database desktop style too that is included in 10 Seattle (and recent past versions as well). it is called FireDAC explorer (FDExplorer.exe). you'll find it in the install Bin folder.FDExplorer.exe. there are also additional tools in the bin folder you can use: FireDAC Administrator (FDAdministrator.exe) and FireDAC Monitor (FDMonitor.exe)

These work with all of the databases that FireDAC supports including InterBase, SQLite, etc.
http://docwiki.embarcadero.com/RADStudio/Seattle/en/Database_Connectivity_(FireDAC)

I have also written a blog post that provides additional details: http://community.embarcadero.com/write-blog-post/entry/database-application-tools-for-firedac-that-ship-with-our-products-check-them-out
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