Buy One/Get One offer ends this Thursday! David I live online Wednesday/Thursday...

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You can save several thousand dollars on an additional tool of your choosing. But you must act by September 24th!

Don’t miss out on this incredible opportunity to upgrade your existing tools or increase the number of tools in your toolchest – for less than you might expect. But, you only have until September 24, 2009  to take advantage of this exceptional offer.

It’s simple – purchase any qualifying Embarcadero product and select another qualifying product FREE. Choose from over 16 of Embarcadero’s industry-leading application development and database tools, including DBArtisan®, Delphi®, Embarcadero® RAD Studio, ER/Studio®, JBuilder®, Rapid SQL® and more.

Whatever your choice may be, there has never been a better time than now to round out your set of application development and database tools. If you’re already working with an Embarcadero rep on a near-term purchase, please excuse this reminder notice. If not, you can contact our sales offices around the world (Corporate/Americas, EMEA, Asia Pacific, Japan)  or This email address is being protected from spambots. You need JavaScript enabled to view it..

Visit the promo information page and click on the “What Can I Get For Free” link to access our easy, online tool to help you decide.

Ready to buy now?  You can shop online, locate an authorized reseller, or contact our sales department for additional help or to receive a quote.

David I - Live Online Wednesday (9/23) and Thursday (9/24)

If you still need more convincing or help to purchase - I will be in my Embarcadero Live Meeting Room on Wednesday September 23 from 9am to 12 noon PDT (UTC -7), 3pm to 5pm PDT (UTC -7), and on Thursday September 24 from 7am to 5pm PDT (UTC -7).

To join me in my meeting room - use  I will answer questions, chat, demonstrate products, and replay some of the recent CodeRage IV sessions - whatever will help you take advantage of the special offer and get to to date with Delphi 2010, C++Builder 2010, Delphi Prism 2010 and RAD Studio 2010.  I am also available for questions about Embarcadero All-Access and our database tools.

You can also contact me on Skype during these times - my Skype ID is davidi99.  And you can email me to set up a specific time - send email to This email address is being protected from spambots. You need JavaScript enabled to view it..
Act quickly!  Offer ends September 24, 2009.



Gold User, Rank: 1, Points: 2466
David Intersimone (known to many as David I.) is a passionate and innovative software industry veteran-often referred to as a developer icon-who extols and educates the world on Embarcadero developer tools. He shares his visions as an active member of the industry speaking circuit and is tapped as an expert source by the media. He is a long-standing champion of architects, developers and database professionals and works to ensure that their needs are folded into Embarcadero's strategic product plans. David holds a bachelor's degree in computer science from California Polytechnic State University at San Luis Obispo, California.


  • Guest
    Rich Tuesday, 22 September 2009

    I purchased Delphi 2009 Ent. & C++ Builder 2009 Ent. bundle.

    Does this offer mean I can buy Delphi 2010 Ent. Upgrade, and get C++ Builder 2010 Ent. Upgrade for free?

  • Guest
    David Intersimone Tuesday, 22 September 2009

    Check out the online application at - and yes - you should see C++ as a choice if you choose to buy Delphi (or vice versa).

  • Guest
    Rich Tuesday, 22 September 2009


    Thanks for the reply. But I don't see "Delphi and C++ Builder 2010 Enterprise Bundle" anywhere. I don't even see it available in the online store.

    Please have Embarcadero take 30 seconds to try these steps:

    1. pretend they purchased Delphi & C++ Builder 2009 Ent. Bundle last year,
    2. go to Embarcadero's online store now,
    3. try to find a way to purchase "Delphi & C++ Builder 2010 Bundle Upgrade"

    What exactly are my options? I want to take advantage of the offer but I'm thwarted at every turn.

    Also, I came across this PDF which implies that the answer to my original question is NO, the bundle customers cannot get an item contained in the bundle for free.

    Here's some constructive advice from a customer that would like to see Embarcadero prosper:

    Notify higher ups at Embarcadero that their U.S. customers might be able to expense the entire amount of purchase (before December 31, 2009) due to the temporary section 179 tax break. If the economy improves, a lot of small businesses will look for ways to spend money on computers & software near the end of this year up to $250,000 cap because they don't have to use depreciation tables.

    In other words, it is silly to end the special offer before Dec 31, 2009 given the unique opportunity of section 179 tax breaks.

    DISCLAIMER: I'm not a lawyer and I'm not an accountant. I'm just a anonymous person who happens to be a big fan of Delphi and David I's t-shirts.

  • Guest
    David Intersimone Tuesday, 22 September 2009

    Rich - two things - In the Product pull-down - yes - there was a Delphi 2009/C++BUilder 2009 bundle. For 2010 - just upgrade to RAD Studio 2010. That gives you Delphi and C++Builder 2010. THen you can see what products you can choose from for free of equal or lesser value. In the FAQ it says you cannot get another copy of one of the products included in your Paid select. So RAD Studio 2010 includes C++BUilder so the web app doesn't give you that choice. The web app is the final arbiter of what free choices there are for a given product selection.

  • Guest
    David Intersimone Tuesday, 22 September 2009

    Rich - one more comment. The Delphi 2009/C++Builder 2009 bundle came out in September 2008 because there was no RAD Studio 2009 until December. So the bundle was a one time choice. Now with RAD Studio 2010 coming out at the same time as Delphi 2010 and C++Builder 2010 - there was no need for the bundle. The pricing for RAD Studio should be mostly equivalent and you get Delphi, C++BUilder, and Delphi Prism.

  • Guest
    Rich Wednesday, 23 September 2009


    Just to be clear, if I buy "RAD Studio 2010 Enterprise UPGRADE" online for $1799, then I'm not going to encounter any surprises during product install/activation because I only have the "Delphi & C++ Builder 2009 Bundle"?

    Is this correct?

  • Guest
    David Intersimone Wednesday, 23 September 2009

    Rich- I am running Delphi/C++Builder 2009 side by side with RAD Studio 2010. One thing to note is related to a small change in the DBExpress folder for your INI files (DBXConnections/DBXDrivers). In 2010 these are now placed in a 7.0 folder instead of in the root DBExpress folder - this is covered in the 2010 RAD STudio Readme file. One other small note has to do with which MS SQL Server client match with SQL Server Version you are using - MS SQL Server Client supports 2 Server versions back. This is also covered in the 2010 readme.

  • Guest
    David Intersimone Thursday, 24 September 2009

    Shane - when I go to the shop site to upgade (for example) RAD Studio 2010 pro - I see three items on my shopping list:

    Embarcadero RAD Studio 2010 Professional Upgrade
    Support & Maintenance for RAD Studio 2010 Pro
    Product Backup Media Pack - Developer Tools DVD

    You can turn off what you don't need. You can always get the hotfixes/bug fixes to the version you purchase. You can save your download and create your own DVD. The Support and Maintenance is if you want to get new versions during a 12 month period.

    If all you need is the version - then only pay for that. I personally think that the "support and maintenance" is a better deal over time versus paying upgrade prices each time.

  • Guest
    David Intersimone Thursday, 24 September 2009

    Shane - and I am live in my meeting room if you want to log in to Live Meeting and discuss further. I'll be online until 5PM PDT (UTC-7)

    To join me in my meeting room - use

  • Guest
    Shane Thursday, 24 September 2009

    You'll find a surprise FOR SURE!

    We finally decided to upgrade again and found all kinds of surprises.

    600.00 maintence fee
    16.00 Extended Download Service fee
    35.00 CD Tools media pack fee

    Ok, so you can uncheck the media pack and do with out. You can also uncheck the Maintanence as well, but then you wont be able to get the hotfixes and upgrades. At least thats what ive been told.

    Looks like we will be staying with our Older IDEs for quite some time. We still use Delphi 7 (Even though we own two licenses to each of Delphi 2006 & Delphi 2007 - We have never used them).

    I find this new way if increasing the price of products via maitenance fees rediculous.
    Pay 600.00 to be able to get the hot fixes and upgrades to software that shouldn'e be broken in the first place

    ya, ya, ya, you will claim its for product support as well.....but we have never called Borland, CodeGear, or Embarcadero in the past for support regarding any of the products we purchased (Delphi, Interbase, ect) since, why would we want to do it now?

    We are really starting to look at other development environaments now after 14 years!

  • Guest
    Rich Thursday, 24 September 2009

    Shane: I'm just another customer and I don't think we need to buy the maintenance in order to download updates. In fact, I just purchased Rad Studio 2010 Enterprise Upgrade today without the maintenance. I'm able to download all the ISO images and "Update 1" for Rad Studio 2010.

    David: If I'm wrong in my comment to Shane, please correct me.

    I'm curious if installing Rad Studio 2010 Upgrade on my PC will overwrite or damage my existing Delphi 2009 & C++ 2009 which I need to continue using util at least "Update 2" comes out for 2010.

    I'm also wondering if I need to reactivate my Rad Studio, DevExpress, RemObjects, etc. if I upgrade my existing Vista32 to Windows 7. I normally install OS from scratch, but I might make an exception this time.


    I really hope Embarcadero buys AnyDac from RemObjects (like Prism). I switched from dbExpress to AnyDac and I think it would be foolish for Embarcadero to not take a look. If anything, I hope they do this because I want to see PostgreSQL support in products like DBOptimizer. Plus, there are tons of features in AnyDac that make it amazing.

  • Guest
    David Intersimone Thursday, 24 September 2009

    Rich - thanks. And yes, 2010 and 2009 can sit side by side. There is a readme file in 2010 about a couple of things related to DXExpress and Microsoft SQL Server client use with current and older versions of SQL Server Databases (MS only supports two database versions back in the client). But you can have multiple SQL Server Clients loaded and then just add then to your DBXConnections/Drivers ini files. Check the readme. DBExpress is now put in a 7.0 subfolder. So if you need to use both drivers - make sure you have the right paths to the DLLs for both (again, this is in the readme).

    All customers have access to hotfixes and updates to the version they purchase. That is correct!!!

    Separately, if you want support and new versions/upgrades you can purchase/renew the maintenance/support option. if not, then you can always pay for the upgrade for the next version.

  • Guest
    Rich Thursday, 24 September 2009

    I spoke too soon, when I try to download from this page, I get "not authorized":

    When go to this other page, I don't see "Rad Studio 2010 Enterprise" which I purchased today-- I only see the prior version:

    I purchased both 2009 and 2010 online using same email address and password. And I received a confirmation email at 11:25 Central today.

  • Guest
    Rich Thursday, 24 September 2009

    Seems the download link I used is only for REGISTERED users. For 1st-time users of each product, a separate download URL is used.

    The email response from Embarcadero came within 1 hour. Given it was late afternoon, I'm impressed!

  • Guest
    Denis Monday, 28 September 2009

    I purchased Delphi 2010 Professional ESD 2 weeks ago, but i dont receive coupon on my email. Can you help me to solve this problem?

  • Guest
    Ricky Sunday, 13 December 2009

    I find this new way if increasing the price of products via maitenance fees rediculous.
    Pay 600.00 to be able to get the hot fixes and upgrades to software that shouldn’e be broken in the first place

  • Guest
    David Intersimone Sunday, 13 December 2009

    Ricky - "I find this new way if increasing the price of products via maitenance fees rediculous. Pay 600.00 to be able to get the hot fixes and upgrades to software that shouldn’e be broken in the first place"

    Hot fixes and updates are always free for registered customers. Upgrades to newer versions have a price and you can choose whether you want to pay an annual fee for maintenance/support or just upgrade to newer versions when you need/want to take advantage of new features.

  • Guest

    [...] Fin de la promoción 24 de Septiembre de 2009 [...]

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