Borland plans separate company for Delphi, JBuilder, C++Builder, InterBase, JDataStore and other developer products...

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To our loyal developer community:

Today, Wednesday February 8, 2006 at 1am Pacific Time, Borland announced plans to seek a buyer for our IDE product lines that include Delphi, C++Builder, C#Builder, JBuilder (and Peloton), InterBase, JDataStore, nDataStore, Kylix, and our older Borland and Turbo language products and tools. The goal is to create a standalone business focused on advancing individual developer productivity using the people inside Borland who are focused on the success of these award winning products.

It is not a trivial decision to separate our IDE business from our ALM business. As we look back over the past two years and how we have operated as a company, we have continually had to weigh every dollar investment in our ALM and developer products. All too often we have chosen to invest in ALM, because of our stated direction around ALM growth and market opportunity. But we all know that our loyal customer base demands more. There is tremendous potential that has been untapped due to the company's focus towards an enterprise go-to-market model, with an emphasis on a more consultative, lifecycle sale forcing us to invest more into our ALM products, ALM marketing, and our enterprise field model. This is a very different model from our mostly channel-focused, direct-to-developer marketing, and delivery model (using shrink wrapped boxes and e-shop downloads).

Focus is a key success factor in business. With this announcement, both companies will have the focus they need to thrive and help our customers be successful. I think it’s great that Borland is letting us be part of a new focused company that brings together the team that is passionate about developers and development. We want to continue to create the best solutions and technology for the benefit of you, our community of developers. We are developers working on developer products for our customers who are developers. This is a special relationship that is unique in software. We get to work on products that we use ourselves and that our developer community love.

I started using Turbo Pascal v1.0 in November of 1983 when Philippe Kahn gave me a copy at Comdex Las Vegas. I put it in my IBM PC and knew immediately that this was something different. From that day, I knew I wanted to go to work for Borland. I started working at Borland on June 17, 1985 and for the past 20+ years I have had the pleasure of being a part of a great company and a great community of software developers. I’ve had the luxury and pleasure to manage the compiler group in R&D in the early Turbo Language days. For the past 15 years I’ve run Developer Relations allowing me (and our team) to travel around the world to visit with tens of thousands of programmers. I get to come to work every day and collaborate with the best developer focused software engineers on the planet.

I’m really excited to be moving to the new company. We’ve got the right team members, we’ve got the tool and component partner eco-system, we have the authors, trainers, consultants, and we have the most important part – a loyal community. Our new company will be focused completely on you and your success. Yes, both companies will have a focus on software development. Both are going to advance the state-of-the-art and best practices. They’ll just do it in different ways. Ours will do it by focusing on developer productivity and building great application development products using our award winning IDEs, tools, component libraries, class libraries, and database technologies. Borland will do it by addressing the needs of larger organizations, helping them optimize their software delivery.

I was asked today by Daryl Taft of eWeek magazine, "As Borland's longest term employee, how does the spin-off hit you?" I answered by saying, I am moving forward as part of the new company with a huge smile on my face and a small tear in my eye.

I want to assure all of you that we are here in Scotts Valley, and around the world, working on future versions of Delphi, JBuilder and our other products. We are still listening to your needs, issues, and suggestions. We are tracking with the new platform initiatives for Windows, .NET, Java, open standards, and emerging technologies that you want to leverage.

This is the right thing to do for our IDE business. It's the right thing to do for Borland's ALM focus. Our priority is to ensure a smooth and successful migration for our developer customer base, and create a vehicle for giving it greater investment, focus and growth. This is not the shutting down of a product line, but the empowering of it. This move is in the best interests of our customers, company, and community.

The buyer of our IDE product lines has not yet been identified, but I and other members of our developer team are working with Borland's executive management to ensure that we identify the right buyer who will advance the IDE business. Borland is committed to its customers first and foremost, and taking care of their ongoing needs. We will keep you informed along the journey.

Go Borland. Go New Company. Go Developers!!!

David Intersimone, "David I"
Vice President, Developer Relations and Chief Evangelist
Borland Software Corporation


About
Gold User, Rank: 1, Points: 2466
David Intersimone (known to many as David I.) is a passionate and innovative software industry veteran-often referred to as a developer icon-who extols and educates the world on Embarcadero developer tools. He shares his visions as an active member of the industry speaking circuit and is tapped as an expert source by the media. He is a long-standing champion of architects, developers and database professionals and works to ensure that their needs are folded into Embarcadero's strategic product plans. David holds a bachelor's degree in computer science from California Polytechnic State University at San Luis Obispo, California.

Comments

  • Guest
    Dean Hill Tuesday, 7 February 2006

    The big question is who the buyer will be. A buyer like Oracle would in my opinion be disastrous for the product but a company like Google would probably be a good thing. Google has a habit of pushing what they have whereas Oracle would just bury the product in some back room and try and harvest the customers. I think this is a very positive move for the product.



    Cheers



    Dean

  • Guest
    Oliver Giesen Tuesday, 7 February 2006

    Which one of the two new companies will continue to carry the "Borland" name though? Sounds like the ALM group will and the IDE products will be rebranded... sounds like a real big mistake to me.



    Refocusing on the IDEs and splitting off the ALM stuff sounds like a really good idea indeed from my small-shop-POV but I really think it should have been done the other way round.

    I think the name "Borland Delphi" or even "Borland Developer Studio" has a much (much!) bigger market appeal and recognition today than "Borland CaliberRM" or whatever has. For the ALM products it would be no loss losing the name as hardly anyone already knows about them anyway.



    IMHO the "Borland" name *must* stick with the IDE products! That's what 99% of people will associate it with. Don't leave it behind!

    I'm pretty sure that an IDE shipping under the name of "[New Company] Developer Studio" will have chances of success only marginally better than those of a completely fresh startup...



    Best of luck to all of you!

  • Guest
    Daniel Lehmann Tuesday, 7 February 2006

    Hrm lets construct some possible name:



    Microsoft C# Builder...why have two C#s?

    Google JBuilder...hrm

    Sun Developer Studio...vomit

    IBM InterBase....nahhhh

    RemObjects Delphi...why not

    AutomatedQA C++ Builder...sounds good (probably overkills the company :))

  • Guest
    Wim ten Brink Tuesday, 7 February 2006

    It seems to be a good idea. Yet I am worried. My biggest fear is that some company buys them and then stops developing on these products forever. That would mean the end of our popular development products.

    My biggest problem is that C++ and Java are compilers that are also created by other companies. But my preferred choice is Delphi and the new owner might decide that there's no more market for a Pascal compiler. Or they decide to redo the whole compiler and add all kinds of silly "improvements".



    I also wonder if this means that Kylix will return again. Or CBuilderX... Both products have been commercial failures for Borland yet they are still interesting products for developers.



    Let's hope it won't be Microsoft Delphi in the future... Microsoft has no reason to continue any support for Delphi since they would prefer more sales of their Visual Basic product...



    Then again, maybe some company will take over the IDE and add some very good improvements to these products. The Delphi VCL still has some nasty minor issues that need to be resolved. (Ever tried to tile windows from the taskbar with only your Delphi application running? Noticed that it only fills half the screen afterwards?) Maybe some more platform-independance and support for mobile devices. (Either directly or through the Compact Framework.)



    And of course the price will be important. If the "new Delphi" will be more expensive than the old one, I fear the number of users will drop even further. Especially Delphi is very popular amongst developers. I hope Delphi doesn't lose most of them. (Fortunately, I also have experience with C++, Java, VB and web development so I have choices.)

  • Guest
    M.D. Tuesday, 7 February 2006

    Borland has been my "teacher" in my early days of programming. I remeber with tremendous joy the times when I used Borland Pascal 7.0. It was *the* IDE of those times and (without any shame) I keep using it from time to time... does the jobs fast.

    Now, 'bout the selling, I hope this is for the best... anyway, I will always say: "Borland Delphi" or "BCB" (short for Bornald C++ Builder). Kinda' bringhs a tear every time ;)



    M.D.

  • Guest
    Oliver Giesen Tuesday, 7 February 2006

    Wim,



    if MS were really interested in keeping their VBers and increasing VB sales they sure did not let that interest show during the last few years... seemed more like they did everything they could to get rid of them...



    Oliver

  • Guest
    L from B Tuesday, 7 February 2006

    Never change a good thing !



    Remember the 90's when Borland changed names into Inprise?



    I think, if Borland reminds themselfs of that period, the choice is easy : keep the Borland brand at te developping side...



    I can't imagine a good party right nox, except for perhaps Google.. but knowing that I, amongst many onthers, have build my whole career upon Borland Products (from Turbo Pascal 4.0 upto Delphi 2006), and it would be a big loss to let that experience go away by selling these magnificent products to companies like Microsoft or Oracle, companies that only want to keep there hands on others information to push their strategy all over the world.



    Please, don't kill my Borland Delphi

  • Guest
    JQL Tuesday, 7 February 2006

    I'm sorry but I don't think development "tools" will survive. I think that they (Delphi et al) will go the way of some of the other Borland products that have been hived off - into oblivion.



    In 1995 I moved to Delphi from VB it seems I made the wrong choice. At least I still have my VB skills.



    Further comment must wait until new owner is revealed.

  • Guest
    Gustavo Chaurais Tuesday, 7 February 2006

    IMHO, Borland is throwing away its biggest fans and loyal customers!

    You know what? The most visible difference between Delphi developers and VS developers is that Delphi developers love their tool and do whatever it needs to defend it!! With their blood if needed! :)

    Don't abandon your fans... people know Borland because of the IDEs and they like Borland because of that!

    I see many people moving to Microsoft in a short therm...

    I'm from Brazil where Delphi is still one of the most used tools... people down here won't like that at all!

  • Guest
    Magnus Flysjö Tuesday, 7 February 2006

    I must say that I feel somewhat sad reading this post by David.



    I hope you guys at "Borland?" give the developer community some answers really soon about the new buyer and any future plans for the IDE products.



    I think everyone can agree that a product with an unclear future is an unsafe choice.



    Despite Davids deceptive happines in this post, I feel like this is the start to the end. And that scares the living crap out of me.

  • Guest
    Omar Resse Tuesday, 7 February 2006

    Having programmed in Pascal and Delphi for 20 years, I can only be very sad about this. I remember the day I choose to work with Pascal instead of C, because it felt better.



    I hope the marketing dept stays all with the old Borland. They are the ones that screwed up, with high upgrade prices for products that offered little else.



    This scared new programmers away. I don't have any numbers, but I guess the average Delphi programmer is now an old guy, like me.



    Now the board is selling the IDEs. I hope they give the developer comunity some consideration, instead of just looking to the better price tag.



  • Guest
    Ralph Knight Tuesday, 7 February 2006

    Microsoft aquire Delphi ??? !!!



    Visual Delphi or VD for short??? Very unfortunate terminology!!!



    RVK.

  • Guest
    mrodsilva Tuesday, 7 February 2006

    What can I say???

  • Guest
    Alexey Kovjazin Tuesday, 7 February 2006

    Hello, All.



    It's very strange that Borland "seek for buyer". If it was said "Delphi goes to ABC Ltd" it will be not so scaring.



    Also, what about database line - InterBase, JDataStore, etc? They changed head of database department recently and, not it's obvious, prepared it to sell.



    How it can be possible to sell everything. It looks like new Borland CEO is from Wallmart?



    I hope good news will come soon. Or nobody will trust Borland in the future.



    Sincerely,

    Alexey

  • Guest
    Alexandre Rocha Lima e Marcondes Tuesday, 7 February 2006

    Why not open source the development tools ? It would keep the Borland deeloping Tools brand, would delegate the development, would certainly expand the user base and in the long term the tools would be ported to a lot of platforms.



    I agree with Gustavo Chaurais ... here in Brazil Delphi is a major brand and open sourcing it would be very interesting.



    I know that selling the development tools would bring revenue to the company, but open sourcing it would keep the brand and still let Borland focus on the products that it feels like the best to invest into.

  • Guest
    Joe Hendricks Tuesday, 7 February 2006

    I appreciate the announcement and also the plan to keep the IDE teams intact.. but it is still very depressing. And will remain depressing until we actually see the first new Delphi version after the transition.

    JoeH

  • Guest
    Greg Eytcheson Wednesday, 8 February 2006

    Oh God, please don't let it be Computer Associates, please, almost anyone but CA! -Greg

  • Guest
    Lei Wednesday, 8 February 2006

    sigh...

  • Guest
    ghslinux Wednesday, 8 February 2006

    i love c++ builder.

    now i use vc++.

    but i love c++ builder for ever .

  • Guest
    eric B Wednesday, 8 February 2006

    I bet Microsoft will get it . And what then ?

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