Appmethod TechCrunch article and preview at next week's SxSW conference

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A TechCrunch article, "Embarcadero Launches AppMethod, A New Multi-Device Development Platform For Native Apps" appeared this morning with preliminary information about a new product in development here at Embarcadero Technologies. We have received great early feedback from developers upon hearing the news. We are very excited to be able to reach out to a wider circle of developers who are looking to "build fast apps fast". Our team will be previewing Appmethod at next week's SxSW (South by Southwest) conference in Austin Texas. Concurrently, we continue to develop next generation product releases for our RAD Studio, Delphi and C++Builder customers as outlined in the recently released March 2014 roadmap (

Appmethod is the complete app development platform for building fast apps fast for Android, iOS, Windows and OS X. With Appmethod’s object oriented languages, extensible component-based APIs, and visual development environment, developers can deliver cross-platform, multi-device apps 5x faster than with other tools. Additional Appmethod information is available at the following URLs:

For our current customers, your investment in our products are secure for decades and platforms to come.

For customers still using older versions of our developer tools you can buy RAD Studio, Delphi or C++Builder version XE5 at the low upgrade price if you have any earlier version of Delphi, C++Builder, RAD Studio or Borland Developer Studio. Get the latest tools to develop apps for Windows, Mac and mobile and enjoy the savings! If you are using our latest Delphi or C++Builder XE5 Professional releases and need to build mobile versions of your applications, we have a 50% off special offer on our Mobile Add-On Packs. These offers area available through March 31, 2014. You'll find full details at .

We have also recently announced our new "RAD License Recharge Plan" that allows you to continually recharge your RAD Studio, Delphi or C++Builder license with every major release at an affordable License Recharge fee for each release. Rather than trying to decide which release to upgrade to each year, with the Recharge Plan you can now stay up-to-date with every release and all the latest new features, OS versions and new device support all year long - all for less than the price of one single annual upgrade. With major upgrades being released more frequently, now averaging twice per year, it's the best and most affordable way to stay current as each new upgrade is released.

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For all developers (teams, individuals, old, young, new, current, lapsed, big, small, etc) who need to build software for desktop, mobile, cloud, enterprise, devices and gadgets, and want to do it using one codebase, come join the fun and learn how to "Build Fast Apps Fast for Android, iOS, Windows and Mac".
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David Intersimone (known to many as David I.) is a passionate and innovative software industry veteran-often referred to as a developer icon-who extols and educates the world on Embarcadero developer tools. He shares his visions as an active member of the industry speaking circuit and is tapped as an expert source by the media. He is a long-standing champion of architects, developers and database professionals and works to ensure that their needs are folded into Embarcadero's strategic product plans. David holds a bachelor's degree in computer science from California Polytechnic State University at San Luis Obispo, California.
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