Inspire. Develop. Excel.

Written by Atanas on Posted in News

We continue to make progress. A week ago, we had our first product launch under our renewed strategy, Embarcadero: Dedicated to Developers. 10.1 Berlin validates our focus on quality and introduces a number of enhancements. It is also a first step to improve the IDE UX. There is a lot more to come in the next weeks and throughout 2016. We look forward to lots of excitement. We are extremely proud of the community support that we receive and the creative ideas that this generates. In fact, the RAD Studio 10.1 Berlin launch introduces some themes that will be pillars to our customer outreach strategy this year that came from you. These themes are best described by three words: Inspire. Develop. Excel.

Inspire young developers across the globe. Delphi is not only a great language to develop applications, but it is the best to learn and to appreciate programming. We owe educators and developers to support Delphi’s popularity and we will continue to further the evangelization of such a great product. I believe that the connection that this base provides to C++ and other languages (even Java) will strengthen our role in the overall developer ecosystem.

Develop amazing applications used by millions. Indeed so many applications are built with our tools, and we continue to be delighted every day to find old and new examples. We need to proactively share this information with developers to reinforce the confidence in our technology and tools.

Excel in building incredible products. At the end, it is all about the product and the value that we bring to our customers. We have a strong vision, commitment, and a great team to deliver on that promise. We also have the ingredients and our releases are a testament to the results that we deliver. 2016 should be another great year of product releases with increased focus on updates to make upgrades far easier.

Our enthusiastic team put together a short video that illustrates these points. I hope you enjoy it and share it. Throughout the year, you will get lots more content that is fun!

I want to finish this post with a big THANK YOU! We are unique in that you, our customers and partners, and we form a community with unprecedented dedication to the success of our products. We innovate together and thrive on each other’s success.

The chemistry and energy that this creates are absolutely awesome.

Watch the "Inspire. Develop. Excel." video

Read the RAD Studio 10.1 Berlin Announcement

Best Regards,

Atanas Popov
General Manager, Embarcadero

Check out more tips and tricks in this development video: